The main aim of advertising is to sell your products by catching the attention of people who are looking for it. A huge myth that prevails is that advertising should be safe and homogenous in order to relate and connect with the largest possible audience.
However, that is totally the wrong way to go about this! Firstly, your advertising should in no way be reaching the largest audience. The best advertising that you can possibly have is that which is laser targeted. It should be aimed at catching the attention of people who are interested in buying your products.
Secondly, the usual trend was to create an ad that was easily forgotten. Though this is not an advertising trap, this should not be the focus of your ad. Remember that the primary aim of your ad is to sell your products.
If you want to create the kind of advertising that catches the attention of people and makes them feel that they require your services, the best thing you should do is to imitate the competition. Imitating is not wrong if it can help you understand your customers better and benefits your business. But make sure that the habit ends there. If all ads felt the same, people will lose their interest. If all the products in a grocery store looked identical, wouldn’t you ignore them? However, if each product has some unique feature that grabs your attention, you would stop and take a moment to analyze it. The concept is similar to advertising. You should step out of the box and implement some creativity to your advertising strategy. That's the kind of advertising that gets people talking.
However, do not concentrate too much on creating funny and risky ads. This might take your focus away from the main goal of selling your products. Being unique is good, but be moderate. Internet marketing can be done properly by approaching a good web design firm that provides professional, quality and effective web design services.